Rebranding & product vision- Scaylab

Industry : Tech startup

My mission over 9 months was to help lay the foundations for a market-ready version by combining UX design, branding, and research.

UX Research

Business strategy

Saas

Visual Design

Product Design

UI

Context

Scaylab is an AI-powered platform connecting, guiding, and scaling startup communities
It operates on two levels:

SaaS platform : enabling incubators, to manage their communities .

Expert coaching hub : connecting startups with mentors help them scale faster .

Scaylab is an AI-powered platform connecting, guiding, and scaling startup communities
It operates on two levels:

SaaS platform : enabling incubators, to manage their communities .

Expert coaching hub : connecting startups with mentors help them scale faster .

Project team

CEO's

Taher Siala - Alaeddine- Sameh

UX/UI

Chawki Bayoudh

CSM + Dev team

Finding the good mentor in the right time is a challenge

Customizing the needs of different startups is time consuming

Monitoring and evaluationg is a complex process

It's hard to coordinate between needs and ressources

User's insights

Project context

Apprenticeship

November 2024 (7 months project)

My role

As a Product design Apprentice, I contributed to:

Audit the platform

Define UX workflows

Led rebranding

Design system and new UI

Impact

+42%

+42%

User growth

Right after the launch of our platform with the new UX and rebranding during vivatech , we estimated a *3 growth in our users data base in two months

Used tools

Miro

Lottielab

Jira

Webflow

Figma

Illustrator

Process and challenge

When I joined Scaylab, the product was incomplete, there was no brand identity, and our target audience was undefined.
The challenge was to define a first market-ready version, validate product concepts, and build a cohesive brand.

01

Discover

User interviews

Market research

01

Discover

User interviews

Market research

02

Ideate

Persona

Empathy map

First design draft

02

Ideate

Persona

Empathy map

First design draft

03

Prototype

Userflow

Low-fidelity

High-fidelity

03

Prototype

Userflow

Low-fidelity

High-fidelity

04

Test

Testing during events

Gather community’s feedback

04

Test

Testing during events

Gather community’s feedback

Research phase

A valuable part of my research involved taking coffee breaks with stakeholders and team members who’ve been around for a while.
During these chats, I asked about the challenges they faced, users, competitors, market conditions...
I find these conversations a luxury , they allow me to capitalize on others' experiences across departments
Research plan
Type :
User interviews + market research
Goal :
Understand the needs of different users their struggles with the current experience, and their expectaions about the service.
Define market trends and user behaviour.
Output :
Benchmark and competitor analysis
Personas, CJM

Key outputs

Scaylab

positioning

&

Persona

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All in one platform
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Few solutions combined SaaS features with an expert coaching network.

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AI and innovation

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Most platforms focused either on program managers or entrepreneurs, but rarely both.

“I need experts guidance on go-to-market, fundraising, leadership, and team building so my startup can reach growth .”

Ahmed

Entrepreneur

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“I need a platform that is capable to track the progress, manages, matches and documents everything we do between the startups and the experts .”

Louise

Program Manager

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“As an expert i would like to share my expertise with other entrepreneurs, and grow my network.”

Florent

Expert

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Statement

Both startups and program managers valued personalization and centralization, gaps missing in competitor solutions.
BG Image

New identity and platform

Rebranding

&

Product

Vision

My first mission in the marketing department was to establish new visual directions that aligned with the product's vision .

That’s why I organized several workshops with the team with the goal of identifying our brand strategy, and vision

Vector

Loading pattern

Star

150+ Happy clients worldwide

4.9

/5.0

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Vision

We envision a world interconnected through innovation, where success is a collective achievement, and every idea has the potential to change the world.

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Branding &

Print

Values

Make a change

Empower Voices

Cultivate Synergy

Pursue Excellence

Innovate Dynamically

Vector

Hey! wanna collaborate ?

Icon system

Material Two Tone

Vector

Web page

Web page

BG Image

Poster design

Poster design

Poster design

Je suis là !

BLUE HEATH

BUTTERFLY

BLUE HEATH

BUTTERFLY

#596AFF

RGB (89, 106, 255)

HSL (234, 100, 67)

HSB (234, 65, 100)

Aa

Firas sans

ILLICIT PINK

#FF59D1

RGB (255, 89, 209)

HSL (317, 100, 67)

HSB (317, 65, 100)

ANDES SKY

#7ADBD9

RGB (122, 219, 217)

HSL (179, 57, 67)

HSB (179, 44, 86)

ISOTONIC WATER

#FF912C

RGB (255, 145, 44)

HSL (29, 100, 59)

HSB (29, 83, 100)

AFTER WORK BLUE

#252D6B

RGB (89, 106, 255)

HSL (234, 100, 67)

HSB (234, 65, 100)

CARTE BLANCHE

#EEF0FF

RGB (238, 240, 255)

HSL (233, 100, 97)

HSB (233, 7, 100)

Signification du logo

Union of the hands = community

Cercle in the center = Human in the center of the experience

Eye: transparency

Round edges: flexibility

Union of the hands = community

First
Second
Before
After

Brainstorming era

Collaboration

&

Brainstorming


Working alongside my collegue, We often found ourselves doing redundant tasks.
Eventually, we decided to divide responsibilities based on our strengths. my colleague focused more on establishing the information architecture, content structure, and high-level wireframing. I concentrated on UI, visual design, research and stakeholder management.


Working alongside mu collegue, We often found ourselves doing redundant tasks.
Eventually, we decided to divide responsibilities based on our strengths. my colleague focused more on establishing the information architecture, content structure, and high-level wireframing. I concentrated on UI, visual design, research and stakeholder management.

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Before rebranding

Dashboard

Click to see different screens

Design

System

Product launch

Vivatech

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©

2026

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