Sources - e-commerce audit
Industry : Wellbeing products ecommerce
The goal of the project is to support the brand in aligning its customer experience and operations to enable sustainable, authentic growth.
UX Research
Business strategy
Saas
Visual Design
Product Design
UI
Context
Project team
CEO's
Jassim & Soufiane
8/10 Users prefer customized experience
"We need to be guided so we can chose the right product"
User's insights
Project context
Freelance
October 2025 (5 months project)
My role
As a UX & Service Design Consultant, I guided SOURCES’ founders in structuring their brand and customer experience for scalable growth.
I conducted qualitative research, journey mapping to uncover key pain points in both the digital and operational experience.
From these insights, I delivered a strategic roadmap connecting customer needs with internal capabilities , covering process optimization, digital experience redesign (Shopify), and relationship automation. I also helped define a coherent brand tone and experience principles to ensure SOURCES could scale without losing authenticity.
Impact
+60%
+60%
Increase in Instagram followers
Increased Instagram community growth by 230% in 4–6 months through strategic rebranding and social media redesign.
and reduced logistics errors by 15%
Used tools
Notion
Figjam
Figma
Illustrator
My approach
From employee satisfaction to customer loyalty
Process
I led a dual-lens exploration human and organizational applying the Design Thinking framework.
External research (users, market, competitors): to reveal perception gaps and new behavioral patterns.
Internal research (founders, processes): to uncover operational pain points and emotional blockers.
