The Bradry- Creating an in app notification center
Industry : Fashion
The Bradry is a private sale marketplace that proposes various of luxurious articles or entertainment activities
UX Research
Business strategy
Saas
Visual Design
Product Design
UI
Context
Users receive 50 to 70 notifications per day
1 in 4 users disables notifications they consider unnecessary.
“Too many notifications — it just becomes noise. I turn everything off.”
Too many notifications, sent too frequently, increase the risk of app uninstalls and reduce direct opens.
User's insights
Project context
Challenge
Juin 2025 - 1 week
My role
Conducted a benchmark about "notifcation centers"
Conducted secondary research
Prpoposed the new UX and UI into the app
Used tools
Notion
Figma
Methodology
" I never come back to the notification configuration once the app is installed"
Mode Femme
Mode Homme
Kids
Voyage
Maison
Beauté
Electronique
Bien être
Chosing how to recieve notifications
Push
Les deux
New push notication design
CAFÉ LONGCHAMP
📍Paris 4 - DJ set
Fashion
Lifestyle
Voir les détails
Ignorer
Based on what brands interests the user we push customized in app notifications
-20% sur Sephora
Expire dans 3 jours
-20% sur Pamponne
Une offre exceptionnel sur les produits
Lancôme et l’Oréal Paris à en profiter sans
modération.
Expire dans 3 jours
J’en profite
The main idea is to keep the user updated about the news of the brands that he's interested in
Partenaire
2 Jours
00:14:24
à venir
3 Jours
